Simple, Everyday Language

In order to succeed, web 3.0 must:

Ensure UX language is clear and relatable to the real world.

We can learn from the language of previous technological advances. In web 2.0, cloud was a successful term because it gave everyday users a helpful, comfortable metaphor to use to understand the concept. While cloud storage basically means storing data on someone else's server, everyday users could picture little bits of data floating into "clouds" where they could be stores. So while it wasn't exactly accurate, it got the point across and made those users comfortable with the technology. In web 3.0, wallet is an example of a well-chosen, clear word. It makes sense with little or no explanation. Mining is another word that needs little explanation. The act of mining might be complex, but almost anyone can grasp the concept effortlessly (without needing to know the details). The lesson here is to pick easy, clear metaphors that help transform the complex into the simple.

Use language that appeals to people's values.

Another type of term that will help with the success of web 3.0 is ones that resonate with people's values. Web 3.0 can appeal to people's frustrations with web 2.0. Phrases like "remove the middleman" and "power to the people" resonate well with most people. Their liking of that sentiment is one of the reasons the ConstitutionDAO was so successful. About half the donors created their first Web 3.0 wallet in order to donate.

Avoid terms that alienate or confuse people.

One term that hasn't worked well is NFT. While NFTs themselves are exploding with popularity, the term is not very "user-friendly." How many times have you explained what non-fungible means? While NFT is a precise term, it's not necessarily a human-centered one that makes understanding the concept easier. Another term that could use a rebranding is decentralization. This term is accurate and the concept (in my opinion) is a great one, but might not be perceived correctly. Users less familiar with web 3.0 could perceive it as a loss of control and associate it with the idea of things getting further from them. It comes across as if there's less order and structure, which could worry those dabbling in or curious about web 3.0. Ultimately, if web 3.0 wants to succeed, it needs users. In order to get those users, it needs to use language that doesn't make them think "this isn't for me."