The UX of Web 3.0
“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.”
- Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute.
Good UX is key to the success of web 3.0.If designed well, everyday users will gain control of their data; have more privacy online; enjoy a reliable, secure internet; unlock new opportunities with 3D graphics; access more personalized and relevant content; and share knowledge and experiences in easier and more powerful ways. |
Irresponsible UX design could compound existing problems, but with a much greater scale.Web 3.0 unleashes new powers of technology, which means the risks are even more consequential. A poorly designed web 3.0 could lead to even more addicting technologies, privacy and security failures, a web controlled and used only by a small demographic of power-users, and serious consequences when it comes to tech ethics and the power of AI. |
Early adopters and technologists can define the direction of web 3.0, The window to make big changes is closing.Since web 3.0 is new and not yet well defined, we have an opportunity to design it with intention and care. Small decisions now will pay off big time down the line. It’s our opportunity to put web 3.0 on the right track for a safe, positive, connected online experience. |
Everyone involved in building web 3.0 has an obligation to design responsibly and ethically.This is a plea to technologists, designers, VCs, product leads, business strategist, developers, and anyone else involved in the creation of web 3.0 to learn from past tech failures by prioritizing UX, thoughtful design, and ethics when building web 3.0. We’ve learned from the pitfalls of web 2.0 that online experiences are consequential to our social structures, economy, and life fay beyond the digital world. While there are certain things we will not be able to predict, it’s our responsibility to try our best to design, build, and maintain a human-centric and ethical web 3.0. |
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