vision
The Society had a humble beginning with nine alpha chapters on November 11, 1968. We have since grown to include 238 Chapters and more than 8,100 members across the nation. So after 35 full years in business, we have the unique opportunity to set a course for the next stage of growth.
G.E.A.R.S.
Accordingly, the PRSSA 2003-04 National Committee proudly announces its theme for the year and the vision for the future of the Society. The Committee encourages you to "Get Your G.E.A.R.S. in Motion!" If each Chapter focuses on Growth, Education, Advancement, Relationships and Students, then our Society's G.E.A.R.S. will turn more efficiently and more productively than ever.
The G.E.A.R.S. vision is designed to excite members, to give them a frame for their work, and to help them understand how their actions fit into the overall goals of the mission statement.
Growth
Becoming the largest, most respected and widely recognized organization for pre-professional students with an interest in public relations
Education
Enhancing the future professional through classroom preparation, leadership and experience
Advancement
Moving the public relations profession forward through public awareness, meaningful ethics and diverse representation
Relationships
Aligning with PRSA and forming a free interchange of ideas through professional relationships, practical training and mentoring
Students
Providing members with national, regional and local opportunites to network, share ideas and grow professionally
mission statement
The mission of the Society is to serve our members by enhancing their knowledge of public relations and providing access to professional development opportunities; and to serve the public relations profession by helping to develop highly qualified, well-prepared professionals.