Director of Marketing
The Director of Marketing’s primary responsibilities include brainstorming concepts and designing marketing strategies and materials to educate others of UWiB’s purpose, events, and programs. She is in charge of making and distributing flyers and making PowerPoints for events. She also leads the Marketing Committee, which is responsible for tabling, marketing, and class presentations as well as planning and implementing the decorations/theme of the Fundraiser. In addition, she will work with the Director of Fundraiser to design fundraiser save the dates, invites, and programs.
Alexa Smith is a junior at the University of Washington, majoring in Business Administration with a concentration in Marketing at the Michael G. Foster School of Business. This is her third year in UWiB and her first time serving on the executive team. She has been coming to the club since her first quarter at UW after being a part of Issaquah High School’s Women in Business club. She is ecstatic to be a part of this community of women and as the Director of Marketing, she hopes to use her position to expand the reach of UWiB and continue to create an environment of acceptance and support.