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Current Focus
Lunchtime Speakers Event
Marketing
Club Kick-Off Lunch
Prof. Gary Erickson speaks on marketing
and marketing career
Monday,
October 1st, 2007 12:30-1:20 pm
Marketing Careers: Comparing Small and Large Companies
Mike Mondello (President of
SeaBear and Made in Washigton) and Shawn Miller (Director of Strategic
Market Intelligence at Philips Medical Systems) will discuss the differences
in marketing at large and small companies.
Friday, November 9, 2007 12:30-1:20pm
Latest News in Marketing
Social Network Ad
Spending Up
Marketers will
spend $280 million on social network advertising in the United States this
year, accounting for 1.7% of the $16.7 billion spent on U.S. online
advertising in 2006, estimates market research firm eMarketer.
Marketing Explores the
Mobile Marketing Frontier
Mobile devices
have evolved from simple phones to multipurpose tools that provide users
with features such as remote Internet access, cameras, and calendars.
Content providers are now populating the mobile space much as they did with
the Internet in the 1990s, and marketers are following them.
Starbucks takes unique
approach to marketing
While
McDonald's was lovin' it, Coca-Cola was the real thing and Nike wanted us to
just do it, Starbucks was throwing parties instead. The coffee retailer,
based in Seattle, takes an unconventional approach to marketing, choosing
parties and other in-person encounters over big national advertising
campaigns.
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