There will be an open session of MKTG 565 (Database Marketing and Consumer Analytics) next Monday, March 7, from 3:30-5:20 in PACCAR 395.
The speakers are John Neitzel and Heidi Kimble of Central Marketing Group (CMG), a Microsoft corporate department. John and Heidi will deliver a presentation and discussion on operationalizing a database marketing/customer relationship initiative.
If you think you might be interested in BI, this will be a good opportunity to see if the topic sparks your interest, to network a little about course options you might consider, and to learn about skill sets you might require to successfully pursue a BI position.