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iEdge presents... Search Engine Optimization - A Practical Perspective
When: Tuesday, April 24, 5pm
Where: MGH 420
Who: Marianne Sweeny, Ascentium
Search Engine Optimization is about understanding how search engines create and order results lists. Whether you want to get your website into the results list or you're trying to get the most out of the results list for a patron, you need to know how this works. Marianne will explain the basics about how this is done today and then talk about upcoming advances and personalized search, all in a way that everyone can understand. She gave this talk at the IA Summit and it was a big hit, so don't miss this encore performance!
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