All the information technology, corporate strategizing, 
            and technological forecasting can never change the fact that we are 
            human. We have beliefs, feelings, intuitions, and values -- and continue 
            to hold to these no matter how irrational or dangerous they may be. 
            Is there room in Knowledge Management (KM) for the daily struggles 
            of the human condition? Can we, as information professionals, design 
            systems that mold to this constantly erupting landscape of emotion? 
            
          The purpose of KM is to improve knowledge sharing 
            in an organization, but the processes that govern information flow 
            in any organization are not solely dependent on the decrees of management. 
            There are also the daily thoughts, beliefs, and concerns of the individual 
            people who share information. No computer, no system can plumb the 
            depths of the human soul to capture it in a database. A person must 
            be willing to share their knowledge, and this willingness is a product 
            of trust, values, and emotions.
          It is this challenge that Knowledge Management now 
            faces. We must first recognize that organizations are made up of people 
            bound together by tasks, policies, and, most importantly, mutual benefit. 
            Because people are likely to act in their own self interests, any 
            member of the organization will leave in the absence of an incentive. 
            This incentive is a complex combination of social, physical, economic, 
            spiritual, emotional, and many other factors. This ecosystem is the 
            habitat in which knowledge lives in an organization.
          In order to gain access to that knowledge, the information 
            systems we build must mimic the natural ways in which people share 
            information. This can only be done by (a) analyzing and creating a 
            model of the interactions in the organization and (b) designing information 
            systems based on that model that affords for the natural processes 
            of the organization in vivo.
          However, it is not enough to simply model a system 
            and mimic its behavior. The way that the information system is implemented 
            is far more crucial to the success of the KM initiative. It must be 
            designed and implemented in such a way that respects the needs and 
            desires of the people who make up the organization. Regardless of 
            how individually beneficial the information system may be, people 
            will not accept a change that they have no power in choosing. Again, 
            the human characteristics of trust, values, and emotions play a pivotal 
            role in Knowledge Management.